Proof of Concept

Real businesses, less chaos,cleaner systems

These aren’t vanity stories about “innovation.” They’re founder‑level examples of what happens when you add fractional product & tech leadership on top of existing teams and tools. Fewer fires. Clearer priorities. Systems that finally match the size of the business.

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Case studies

Each story follows a simple arc: where they were stuck, what changed in the way decisions were made, and how their systems now support growth instead of fighting it.

01 · Mobile Makeup Services Provider – From Manual Chaos to Automated Systems

Time Reclaimed

5 hrs/week

SaaS Savings

$150/mo

The Challenge

A high-volume mobile artist relied on DMs and manual admin for everything. 10+ hours a week were lost to back-and-forth messaging, and the business was invisible to local "near me" search intent.

What we did together

  • • Rebuilt the booking flow with integrated payments to enable client self-service.
  • • Implemented Local SEO and Google Business optimizations for geo-intent capture.
  • • Engineered an AI-powered makeup tips component to drive on-site engagement.
  • • Deployed event tracking to identify which channels actually converted to revenue.

"Working with Haroon transformed how I run my business. I used to spend hours on invoicing and scheduling—now it's all automated. I can finally focus on what I do best."

MX

Muriel X.

Mobile Makeup Artist, Northern Beaches, Sydney

02 · Travel Consultancy – From WhatsApp Chaos to a Clear Pipeline

Efficiency

+45% ROI

Visibility

100% Leads

The Challenge

A fast-growing consultancy running entirely on Facebook and WhatsApp. Enquiries and visa details lived in chat threads, relying solely on the founder’s memory and manual follow-ups.

What we did together

  • • Installed a central intake system and Trello pipeline for total lead visibility.
  • • Partnered with marketing to set up tracking and testable Facebook campaigns.
  • • Architected a bespoke visa-tracking product with a specialized dev team.
  • • Shifted the operation from reactive "patching" to proactive roadmap planning.

"Requests now follow a predictable path instead of scattered chats. We have a clear roadmap for a purpose-built system rather than endlessly patching the old way."

KH

Kevin H, Managing Director

Global Travel Consultancy

03 · Health & Lifestyle Creator – From Social Reach to Owned Assets

Growth

Owned Data

Revenue

Diversified

The Challenge

A creator dependent on algorithm-driven platforms with no lead capture or direct way to monetize intent beyond social media DMs and passive scrolling.

What we did together

  • • Launched a focused website to capture intent and act as a central monetization hub.
  • • Setup GA tracking to identify which traffic sources drove the highest engagement.
  • • Engineered custom on-site tools to bridge social followers to active web users.
  • • Directed a giveaway strategy connecting Instagram directly to platform growth.

"Followers now have clear next steps instead of just liking and leaving. I have a foundation in place that grows with or without a perfect week on the algorithm."

MA

Michell A, Lead Creator

Health & Lifestyle Brand

Your business has grown.
Has your product & tech leadership?

If your business is somewhere between “this is working” and “this is starting to break,” a fractional product & tech leader can help you make the next stage deliberate, not accidental.

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“I personally reply to every inquiry within 1–2 business days.” — Haroon